Why Auction Results Matter
In high watchmaking, auctions are not simply places where rare watches change hands. They are where the market defines itself. Each result is a data point that shows how collectors, dealers, and institutions are weighting rarity, technical importance, originality, and cultural relevance at that exact moment in time.
Private sales can be negotiated quietly. Auction results cannot. Every hammer price is public, recorded, and instantly absorbed into the global watch economy. Over time, these results shape how references are valued, how brands are perceived, and how future watches are designed. For this reason, auctions remain one of the clearest lenses through which to understand where the upper end of the market is heading.
In 2025, that lens offered a particularly revealing view. While the industry continues to innovate through independent watchmaking, advanced materials, and increasingly sophisticated modern calibres, the watches that achieved the highest prices were those that combined mechanical significance, rarity of execution, and a strong narrative thread. Not simply old, and not simply new, but important.