17 June 2026

Onaro - who are we?

By Onaro Team

Onaro is built on close relationships.

We work directly with our clients, supported by a small, dedicated team behind the scenes.

Our beginning

Founded in 2021, Onaro quickly found its footing in Hatton Garden, London’s historic jewellery district. Surrounded by some of the most established names in the industry, it was the perfect environment to build something new. Through a combination of strong industry connections, access to private collections, and a growing online presence, we rapidly established ourselves within the watch community. Our social channels have since grown to over 70,000 followers, connecting us with clients and collectors around the world.

Building momentum...

What followed was a period of steady growth. Despite a challenging market, demand for rare and desirable timepieces remained strong, and so did our commitment to sourcing the right watches for the right clients.

More than anything, this period shaped our reputation. A business built not just on transactions, but on long-term relationships and trust. Helping clients navigate the watch market is something we take seriously, and never for granted.

A NEW HOME

As the business evolved, so did the need for a space that reflected the brand.

After an extensive search, we relocated to The Pavilion Club in Knightsbridge, a private members club set within a historic building dating back to 1884. Positioned in one of London’s most prestigious areas, it marked a natural next step for Onaro.

A more refined setting, designed to offer a private and elevated experience for both new and existing clients.

ONARO IDENTITY

With growth came clarity, and the decision to rebrand.

Formerly Sweeping Statement, the business had built a strong reputation within the market. Onaro represents the next chapter, a more focused, forward-thinking identity, aligned with where we are today and where we are heading.

Alongside this, we invested in a complete digital overhaul. Our new website reflects the same level of service and attention to detail clients experience in person, accessible from anywhere in the world.

LOOKING AHEAD

Today, Onaro continues to evolve.

Our offering has expanded beyond watches to include a wider selection of luxury goods, including leather pieces from brands such as Hermès. We’ve also partnered with a family jeweller with a 40-year heritage to create bespoke pieces.

The vision remains the same — to build one of the most trusted names in the space, defined by quality, discretion, and service.